STAGE 0

BUILDING MVP

As the idea of Metawalls was born in Berlin during the lockdown in early 2021, we started building right away.

Key milestones:

• Collective-Ownership NFT (CO-NFT) Smart Contract ECR 721 and minting tool to facilitate an inclusive ownership format for the Street Art masterpieces based on the idea of community ownership, sharing, and fractionalization. This should enable wider groups to engage with one art piece while artists keep the IP and are in full control of distributing the rights of the image to a single collector.
• Building the team was quite an adventure. The founders of Metawalls are representing both Urban Art and technical backgrounds, though our founding team is the core force of the project - social media and community management, artist relations are essential departments we’ve grown to incorporate into the Metawalls family.
• Built the metaverse representation of Street Art in Decentraland - The Embassy. The Embassy is inspired by Berlin's iconic architecture like Berghain, Bunker, and the Volksbühne, and it is meant to drop you off the limitations of the real space and yet have the most real experience of Street Art accessible from everywhere. We made it possible to locate The Embassy right next to the metaverse representation of the Sotheby’s Auction House to make a statement by symbolically bringing the Street Art Embassy right next to the leading institution of the traditional art market. First of all, we want to use metaverse to overcome the boundaries of the real world where gentrification is often gatekeeping Street Art from claiming spaces in our cities.
• Started community-building to unite Street Artists, their fans, and the Crypto- and NFT-community via social media, discord, and IRL events in Berlin.
• Onboarded first artists from the Berlin Street Art community.
• Pre-Launched the platform with the presale for the Genesis CO-NFT Collection in September 2021. 150 shares were sold out within 2 days.
• Genesis CO-NFT Collection Drop with Jim Avignon Pt.1 on 21 December 2021

STAGE 1

GROWING COMMUNITY

• Most of our artists were very new to the Web3 space, so it was our main focus to support, educate and accompany them along their first steps into Web3, from installing the wallet until the first drop and further.
• We minted the Berlin Showcase NFT collection: our first curated collection of 43 NFT drops in different formats (1:1, editions, collectibles) from all 25 artists from our Berlin family. The collection was curated in collaboration with Street Art BLN
• Produced the metaverse exhibition and IRL event “Berlin Show Case in DCL”: a metaverse exhibition of the Berlin Street Art community NFT collection powered by Metawalls platform and our smart contract. To explore and expand the inclusivity of Street Art through a digital experience we created a multi-dimensional event taking place IRL with artists attending while launching the metaverse exhibition with the parallel multi-stream into Decentraland, Twitter, and Youtube. This way we could reach the maximum audience and pick our followers up through different channels. We loved the hybrid format and will continue playing with digital and IRL experiences to unite the community.